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Laura Skaife-Knight

Deputy Chief Executive

Deputy Chief Executive - Laura Skaife-Knight

Laura joined The Queen Elizabeth Hospital (QEH) in October 2019 following 12 years at Nottingham University Hospitals NHS Trust, where she was Director of Communications and External Relations at one of the biggest and busiest Trusts in the country, with a strong national reputation in her field. Laura has worked in senior communications and engagement positions in large acute teaching Trusts in Nottingham, Leicester and Derby Hospitals for over 15 years and is passionate about contributing to positive improvements to patient and staff experience.

Laura’s portfolio at QEH includes: Strategy, Digital/ICT, external stakeholder relations, Sustainability & Transformation Partnership, communications, staff and public engagement, culture, membership, governors, volunteers and fundraising.

Laura brought the award-winning and ground-breaking Series 3 of the BBC Two documentary 'Hospital' to Nottingham in 2018, and has led a series of ground-breaking national media projects which have put the spotlight on the NHS, including a first for Sky News which saw the first through the night broadcast in the original ’24 Hours in A&E’ come to Nottingham.

Laura has led change programme communications and engagement for one of the biggest Trust-wide transformation projects in the NHS, developed and successfully executed the communications strategy for the opening of a new acute superhospital in Derby and has a track record of building unrivalled relationships with national and regional health journalists and successfully managing stakeholder relationships with local and national politicians, patient groups and the third sector.

Laura and her teams have received national recognition for a range of projects, including winning the Royal Television Society Midlands Award and being shortlisted for Best Specialist Factual Programme in the Broadcast Awards and the Chartered Institute of Public Relations Pride Awards for Series 3 of the ‘Hospital’ documentary in 2018. The Sky News through the night broadcast gained national recognition in the Association for Healthcare Communication and Marketing Awards (AHCM) as did innovative partnership working to win an AHCM Award for a country-first Nurse and Midwife of the Year Award which was set up in Nottingham with the Nottingham Post and Nottingham Tram Company – a first of its kind, and a novel and forward-thinking way to reward, value and recognise NHS staff.

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